coretext.com.au
Specialising in high-level strategic communications, public relations and media consultation, Coretext’s communications services complement and support its client publishing services.
Our communications specialists have professional and postgraduate qualifications in journalism, communications strategy, public relations and education, and have a proven reputation for developing intelligent programs that improve stakeholder engagement and raise awareness, understanding and appreciation of clients’ activities.
Driven by an unwavering commitment to understanding the goals and challenges of our clients and their stakeholders, we study client R&D plans, liaise closely with key internal contacts and analyse market research, using insight to develop creative tactical programs that meet organisational objectives.
As awareness is the precursor to action, we recognise the importance of attracting audience attention from the outset. Coretext’s work with research and development organisations has immersed our consultants in the science, agriculture, health, natural resources and education sectors, and enables us to accurately gauge how end-users prefer to receive information.
Successful project management is testament to our ability to deliver strategic communications solutions for a wide range of clients that engage, inform and motivate, generating stakeholder awareness, understanding and action.
Coretext has developed and implemented successful communications strategies, projects and high-profile media campaigns for organisations including:
- Grains Research and Development Corporation (GRDC)
- Meat & Livestock Australia (MLA)
- Forest and Wood Products Australia (FWPA)
- Australian Centre for International Agricultural Research (ACIAR)
- Rural Industries Research and Development Corporation (RIRDC)
- Rural Research and Development Council
- CSIRO
- Australian Bureau of Meteorology (BOM)
- Cancer Council Australia
Our communications services include:
- Communications strategy development
- Public relations
- Media relations
- Public awareness and education campaigns
- Stakeholder engagement
- Corporate writing (publications, media releases, profiles, reports, speeches)
- Digital and social media
- Online content
- Multimedia production
- Design and production
- Corporate identity and design
- Communications evaluation
Client highlights
Future Crop
The Future Crop campaign, developed for the Grains Research and Development Corporation (GRDC), successfully updated growers and industry stakeholders on national and international biotechnology developments shaping the industry, while improving public awareness of key consumer issues. The campaign reiterated the GRDC’s commitment to providing germplasm for crop improvement and economic gains while protecting food security – a major understated threat from global warming. It produced more than 100 media mentions including significant coverage in major metropolitan and rural media throughout Australia. The campaign saw the GRDC emerge as a proactive participant in the genetic modification (GM) debate, contributed to a greater level of decisiveness within the industry, and informed GRDC’s ongoing R&D program to ensure relevance to investors.
The Future Crop campaign won Coretext a PRIA Golden Target Award.
MLA evaluation brochure series
Coretext drew on its editorial and design expertise to develop a brochure series concept for Meat & Livestock Australia (MLA) that would articulate the relevance of MLA program evaluation to key stakeholder aspirations, tracing individual program inputs to outputs, outcomes, impacts and benefits.
Endorsed by the Australian Government Department of Agriculture, Fisheries and Forestry (DAFF), the brochure template was complimented for its effectiveness in maximising stakeholder understanding and information retention, and it set a precedent for research and development corporation (RDC) communication of evaluation performance to government and peak industry stakeholders.
The evaluation brochures required a professional, convincing and engaging language; fact-based content written in a clear and concise manner; and a comprehensive understanding of MLA’s brand and style guidelines, as reflected in brochure design and layout.
The individual brochures reported on MLA’s performance against its key objectives to improve market access, build demand for Australian red meat, provide competitive advantages from paddock to plate, and partner with industry to build capability.
Nuffield Australia Farming Scholars
A communications and stakeholder engagement strategy developed and implemented on behalf of Nuffield Australia Farming Scholars informed a public awareness campaign that translated into a 15 per cent increase in the number of Nuffield Scholarship applications.
