Staff Profiles
adolphin@coretext.com.au
Adrienne started her working life armed with a Bachelor of Music but has since acquired over 25 years’ management experience in business
and arts administration, project management and publishing. She has owned and worked in small publishing companies, building a strong
production background and a keen awareness for the needs of the client in custom publishing. Adrienne is also an award-winning corporate
documentary writer and director.
bcollis@coretext.com.au
Brad works closely with clients and writers on content conception, execution and the final ‘red pen’ polish. Brad brings to the role more
than 30 years’ experience as a journalist, editor and author, not to mention a passion for photography which he studied in the early years
of his media career. Brad has been a senior staff writer, editor, and contributor to some of Australia’s most prestigious newspapers and
magazines and is the best-selling author of Snowy – The Making of Modern Australia,
the story of the Snowy Mountains Hydro-Electric Scheme, and
Fields of Discovery the history of the Commonwealth Scientific and Industrial Research Organisation (CSIRO).
tclaeys@coretext.com.au
Tim is a multi-award-winning designer and illustrator specialising in presenting business information. His artwork has appeared on
premium sites such as the 184-metre-long Sydney Silos, Melbourne’s trams in Sydney’s Powerhouse Museum and in Luerzer’s Archive.
He majored in applied graphics at St Lukas Institute for Fine Arts, Brussels, and did a summer school with Milton Glaser at the School
of Visual Arts, New York. A former art director with Text Media and creative director for Fairfax Business Media (BRW), Tim has designed
more than 60 leading corporate publications, all confident, visually appealing, efficient, innovative and ultimately of consumer benefit.
ccollis@coretext.com.au
Clarisa’s journalism and editing background is anchored in an enthusiasm for science and the natural world. She is also a keen illustrator
and photographer. Clarisa majored in environmental science and journalism and minored in biological science and Koorie studies as part of
her Bachelor of Science/Arts (Journalism) degree at Monash University. Clarisa has worked extensively in regional media, developing a
strong appreciation for the challenges and opportunities facing regional Australia and the critical role of agricultural and biological
sciences.
rthyer@coretext.com.au
Rebecca has worked for Coretext for five years as a writer, editor and ‘budding’ photographer. Rebecca works across the majority of
our publications, travelling around Australia to meet farmers and scientists in equal measure. By liaising with clients and industry
contacts, Rebecca helps to develop story ideas for our specialised publications, writes and commissions stories, takes and organises
associated photographs, and ensures the completed work tells a story that suits each publication’s needs. She graduated from the University
of Queensland with a Bachelor of Arts (journalism major) in 1997. Before joining she wrote for and edited various business-to-business
magazines in Australia and the UK.
gbraidotti@coretext.com.au
According to some of Australia’s leading scientists, Gio has the best job in the world. As a specialist writer, she covers research
news from across Australia, particularly in the areas of food, resource and energy security. Her scientific background allows her an
insider’s perspective on technically complex issues and with the help of Coretext’s editorial team, gets to prove that great science
can make interesting stories. As an assistant editor, she works with clients to produce publications that seek to make new or contentious
or technically complex R&D issues accessible to a broader public.
kpenfold@coretext.com.au
Kellie regularly gives thanks she didn’t marry a plumber, as she could have ended up writing for 'Drainage Digest'. Instead it was a farmer
and, in between helping him run a 1500-hectare grain and livestock enterprise, uses her first-hand knowledge of agriculture as a specialist
writer for publications including Ground Cover. Kellie enjoys talking to and photographing growers across Australia to communicate the
diverse and complex farming systems employed to overcome the challenges posed by climates and commodity prices.
mmarino@coretext.com.au
Melissa honed her journalism skills over several years at The Age and The Sunday Age newspapers, where she covered rounds
including federal politics and regional affairs. She graduated from RMIT with a Postgraduate Diploma in Journalism with honours in 1998
following a Bachelor of Arts (Hons) from the University of Melbourne. She joined Coretext in 2006 after working at Monash University as
a media adviser and writer.
chumble@coretext.com.au
Working at the interface between words and design, Cassandra brings a wealth of experience and a fiercely critical eye to Coretext’s publications.
Her job is to read all copy to ensure consistency of style (punctuation, hyphenation etc), use of English and accuracy of information (names, web
addresses etc), and to assemble a magazine’s ingredients – copy and images, ‘breakouts’ and captions – on the page in a way that makes sense. She
works closely with creative director Tim Claeys. Cassandra has a degree in English, has co-edited a specialist medical college’s magazine and even
writes occasionally – which is good for the soul.
kuchida@coretext.com.au
Ken has been in publishing for more than 20 years and specialises in ‘infographics’, that is, maps, graphs, charts, diagrams and tables. Ken loves
doing this work and maintains it makes stories more interesting and more likely to be read. Ken’s vast experience and high-level skill in systems
and applications helps him thrive on heavy workloads and tight deadlines. Ken has previously worked as an art director for Time Australia,
BRW, Personal Investor, Shares and CFO magazines, among others, both here and overseas.
cnorwood@coretext.com.au
After almost two decades reporting on and promoting rural communities in southern NSW, Catherine returned to Melbourne two years ago and
manages Coretext’s communication services. With journalism and adult education qualifications, she helps clients to identify opportunities
to tell their stories and effective ways to share information. This includes developing and implementing media strategies and producing
quality information resources for a variety of audiences – from media and industry members to customers and community stakeholders.
mbranagh@coretext.com.au
Melissa consults for Coretext from Victoria’s Western District. She has 15 years’ experience in journalism and corporate communications
in the agriculture, natural resources and medical sectors. Melissa has a Master of Arts (Communication) from RMIT University and specialises
in communications strategy, media campaigns and corporate writing.
djones@coretext.com.au
Armed with a degree in Multimedia and Media Studies from Swinburne University, training in professional writing and editing at RMIT,
several years of experience in print production, writing and design and an easy-going attitude that belies a determination to "make
things happen", Dan is responsible for coordinating the flow of projects at Coretext – from quoting and scheduling right through to
printing and distribution. Joining the team in 2010 after working as a sub-editor, writer and desktop publisher at Pagemasters, Dan
is just as comfortable with multimedia and publishing technology as he is liaising with clients and sub-contractors.
coretext.com.au
