Agricultural communication is evolving—fast. Rural research organisations are moving beyond one-way messaging to embrace co-designed, place-based strategies that engage producers as partners. We explore how agricultural comms is shifting, what role geography and connectivity still play, and how to create meaningful, on-farm impact.

Deborah Hill is the new communications manager at Coretext

Here are five key traditional media metrics to keep your eye on in 2025 — and why they matter.