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Meet Tim Claeys, our creative director


Man in lycra with road bike


Tim’s colleagues describe him as the ultimate cheerleader in our team, supporting us all in our endeavours whatever they may be; it's his workplace superpower. We’ve asked Tim to share a few things about himself as part of our #2minuteswithcoretext series.


Describe your job

As creative director, a major responsibility is defining the creative vision for Coretext and its brand. Importantly, I am also responsible for maintaining a cohesive visual and thematic style for all of our client projects. I guide a small team, who are all pivotal in our business; their specialist roles further broaden our creative reach. I oversee the production team's activities, which is to maintain standards of creative excellence, timeliness, client satisfaction and, ultimately, profitability.


Tell us about the photo you’ve provided

As a Belgian I see myself as having a genetic predisposition to cycling - I enjoy pushing a bicycle along a road whenever I have time.


How long have you worked at Coretext?

I have worked at Coretext since shortly after its inception. It felt like a natural homecoming.


If you weren’t doing your job, what would you be doing?

Drifting: by foot, by bicycle, by motorbike and by sailing. It’s hypothetical so perhaps just creating.


Best aspect of your job?

The authenticity in the content we deal with. The work we do adds value in every way. Our content matters, we take care to present this knowledge.


What’s one thing most people would be surprised to know about you?

I once featured in a Sir Anthony Robinson (aka Baldrick) series on famous historical walks, albeit as a cyclist (and tied up to a tree).


What are the best things about where you live now?

I have the best of both worlds, a small inner-city apartment in uber-cosmopolitan Footscray during the week and the privilege of home down the Great Ocean Road, flanked by ocean and forest over weekends.


What are you reading, watching or listening to?

I just started re-reading John Steinbeck’s short stories.

I enjoyed watching Barry on Binge, Mr InBetween was fun too …

I listen mostly to FIP radio out of Paris, RRR on weekend morning and BBC at night.


What do you want to be remembered for?

My well-defined calf muscles


What’s your favourite saying?

“Everything will be okay in the end. If it's not okay, it's not the end.” ― John Lennon


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