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Meet our art director Fiona James

Not only a design queen and Adobe wizard, Fiona is also an incredible mentor.

Unfailingly patient, supportive and kind, she has a skill for listening and insightful understanding – superpowers that help her colleagues to thrive and our clients realise their vision.

Here she shares a few things about herself (while providing a glimpse into why she’s so much fun to be around!) as part of our #2minuteswithcoretext series. 

Describe your job: 

Art Director at Coretext.


How long have you worked at Coretext? 

I think its 7 years now.


Best aspect of your job? 

Variety: I’m easily bored so I really enjoy working on different projects with different clients. I like learning new things, so have really enjoyed the digital work and recent new client work at Coretext.


Tell us about the photo you’ve provided:

Nutter. I hadn’t slept for over 24 hours after a long-haul flight to Milan. Having not travelled out of Australia for over 20 years I sent this photo to Tim our creative director, after we landed, as he gave me some great tips for the trip, especially the food!


Where were you born?  

Brisneyland or Meanjin, on Turrbal Country (north side).

What are the best things about where you live now? 

The community and the beach. I’m very connected to our local Bentleigh/Mckinnon community – it’s very supportive and full of brilliant young people. I love walking at the beach. I spent a lot of time at the beach as a kid so spending time there is one of my favourite things.


What are you reading, watching or listening to? 

Reading: Trent Dalton: Lola in the mirror.

Watching: Re-runs of ‘Vera’ with Brenda Blethyn, I love how she is often underestimated but can quietly see everything for what it is.


What’s one thing people would be surprised to know about you?

I have a postgraduate degree in feminism – maybe that’s not so surprising!

If you weren’t doing your job what would you be doing?  

Oh dear, living in Italy working as an artist, and drinking wine every night! I sound like a poser – but really the arts and education and balance of life are so valued there.

What’s the smartest thing you’ve been told?

It’s not what happens to you, it’s how you react… or what you do next.

The scariest thing I’ve done is: 

Frigging riding that DC Rivals roller coaster at the Gold Coast, OMG.


In life it’s important to:

Be kind.

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