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Logo design: distilling purpose

Updated: Sep 26, 2023

The Coretext design team loves the challenge of distilling the spirit of an organisation into its purest form.

Logos provide a visual symbol that represents the essence of an organisation's purpose. Designing a logo for the Industry Mentoring Network in STEM was no exception.


Industry Mentoring Network in STEM

The brief

The Industry Mentoring Network in STEM (IMNIS) is an initiative of the Australian Academy of Technological Sciences and Engineering (ATSE) that supports PhD students and early- to mid-career researchers through mentoring.

ATSE commissioned Coretext to develop the visual identity for IMNIS, requiring that it was consistent with and complemented the ATSE master brand. The IMNIS identity was required for printed corporate stationery, banners and the ATSE website.

The solution

The visual identity developed built on a symbolic meeting of two individuals (handholding) as a reference to the partnerships, mentoring and networking delivered through the IMNIS program.

The letter M created the opportunity for this symbolic representation, allowing for two people to be crafted out of the single letter. The identity employs a single primary colour (orange) for the letter M to further draw the audience’s attention to the mentoring aspect of the initiative.

The result

The visual identity became instantly associated with IMNIS and the service it presented. This success led to Coretext implementing the identity across a broader range of applications than those initially commissioned.

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