Make your research matter: 5 ways to boost visibility beyond academic journals

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In today’s crowded media landscape, even the most significant discoveries can be overlooked. This article outlines five ways Coretext helps researchers communicate their science clearly, confidently and effectively - so it connects with the people who matter most. 

You’ve published your research. Now what? 

For many researchers, publication in a peer-reviewed journal marks the finish line. But in a world of information overload, even the most significant findings can go unnoticed - by policymakers, funding bodies, collaborators, industry, and the communities your work could impact most. 

If you want your research to reach beyond your academic peers, you need more than a DOI. You need a communications plan. 

The communication challenge researchers face today 

Academic publishing is essential—but it’s not designed to reach broad audiences. The general public, media, and even decision-makers often don’t have access to, or understanding of, peer-reviewed journals. At the same time, the media landscape is crowded and fast-moving. To cut through, your work needs a clear message, engaging framing and the right delivery. 

How Coretext helps scientists share their research 

That’s where Coretext comes in. We know how to translate complex research into content that connects - with media, public audiences, industry partners and decision-makers. 

Whether you're promoting a published paper, a technical report or the findings from a long-running project, we help you develop messaging that reaches the right people at the right time. 

5 ways we help your research reach a wider audience 

1. Find the story, not just the science 

Journalists and public audiences want to know why your research matters. We help you frame your findings in terms of real-world relevance, potential impact, and human connection - without compromising accuracy. 

2. Speak to your audience, not your reviewers 

Academic writing doesn’t always translate well outside your field. We tailor the language, tone and structure to suit different channels, from news articles and media releases to blog posts and videos, so your core message is crystal clear. 

3. Lead with what’s new, useful or surprising 

We help you identify the hook: a compelling headline, a striking statistic, or an unexpected insight that captures attention and invites further exploration. 

4. Be ready when media calls 

We can support you to prepare talking points, anticipate likely questions, and communicate with confidence, so you make the most of media opportunities and stay on message. 

5. Maximise your digital footprint 

Social media and online platforms offer powerful tools for engagement. We help you create bite-sized content, from shareable graphics to LinkedIn posts, that drives traffic to your research and sparks interest from your target audience. 

Make your science stand out in the media and online 

Communicating your research effectively can extend its influence, generate new opportunities, and ensure it contributes to meaningful change. 

Ready to make your research matter? 

Publishing is just the first step. If you want your science to reach further and make a bigger impact, let’s talk.  

Contact us to find out how we can help.